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Swedes Develop Invisible Bike Helmet

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Wouldnt the womans hair bother the helmet?

Tired of strapping ugly, uncomfortable styrofoam-and-plastic turtle shells to their heads, the pair came up with a pretty revolutionary solution that does manage to give you full head protection without, remarkably, wearing anything on your head.P
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I'd like to just come out and tell you the secret of how their Hövding helmet works, but this video does such a nice job of building suspense I kind of don't want to ruin it. So I won't post any pictures showing the operation, and don't follow that link to their site if you don't want to spoil a minor surprise.P
Once you see how it works it all makes sense, and is a very clever solution that draws from a number of technologies that are well-established and familiar

Swedes Develop Invisible Bike Helmet